Digital Folio: an Introduction

Digital Folio™: an Introduction
Leading the way in Multi-Channel Shopping


We all use the internet, most of us use it all day. More and more people use the internet to conduct transactions, and now the online portion of any experience is no longer an added benefit, it's essential. As the internet permeates every part of life, multi-channel shopping is the preferred method of consumers. Now CSG Innovations offers businesses a way to tie online product research to the in-store experience. With Digital Folio, retail customer experiences improve, in-store traffic increases and staff interactions become more refined.

The Basics
As a Microsoft Strategic Partner, CSG’s Digital Folio platform begins with Microsoft Surface and it’s state of the art, multi-touch technology. Finally, the research customers conduct online will be seamlessly linked to the in-store visit. Now businesses have concise yet powerful interactions with their customers. Since we unveiled Digital Folio at the National Retail Federation in January the response from major retailers and Microsoft has been extremely positive.

As most transactions begin with the customer researching online, it’s become a staggering challenge for businesses to get these researchers through their doors. This is generally a customer initiated process, as they decide when and where to shop. Now there is an incentive for a customer to physically (verses virtually) go to a location. Because, with our patent pending technology, they can pick up right where they left off once they come into the store. Our unique browser component works across any website, and through the multi-touch application, customers get additional information and can engage staff members for more data.

Advanced Use
Staff engagement is key and we have developed Staff Key and Staff Smart Search, which offer a new way for staff to interact with customers at a higher level of involvement. The "Tool Chest" mechanism is included for organic learning and is an excellent way to share information.

Digital Folio also integrates with mobile platforms. Customer experience is enhanced by this new way to receive or redeem promotions, make reservations, or even receive real-time alerts of locations of your friends, colleagues and family.

And if that wasn't enough, a Real-Time Location System is included. This perfectly leverages the power of RFID to create a markedly unique customer experience. Imagine, families can locate one another within a resort, fans can check the length of lines at concession stands, or staff members can find VIP customers within a large venue.

A Current Solution in Action.
Digital Folio delivers several innovations through using Microsoft Surface at Best Buy stores in Colorado and Minnesota. The solution is focused on innovating and differentiating the shopping experience for (the) Best Buy loyalty program customers and is branded “Reward Zone Research Center” powered by Digital Folio. The goal for Best Buy is to increase store traffic, sales conversions and efficiently deliver innovative employee-customer interactions. This is truly using multi-channel to take the shopping experience above and beyond anything currently in-market. You can experience it yourself starting here on the web at: http://rewardzone.digitalfolio.com. Also, you can see a video of a portion of the in-store experience here: www.youtube.com/CSGInnovations