Multi-channel Shopping Solutions for Retailers

Multi-channel Shopping Solutions for Retailers
Digital Folio™ by CSG

With holiday shopping in full swing, retailers are just trying to hold on. But behind the current chaos, dedicated marketing professionals are working to determine how to get their products on front stage. In a world where consumers are more empowered than ever, how do stores increase traffic and drive revenue? Multi-channel is gaining ground as a preferred method of shopping.
 
Here at CSG Innovations, we tackled the issues of reaching consumers across the various platforms, with the introduction of Digital Folio, which makes the interaction as seamless as possible. We offer retailers a multi-channel option to interact with customers: online and in-store, while helping to make shopping fun again for customers. We tailored our Digital Folio to current market trends that show three main phases of shopping:
 
Pre-shopping: consumers research products online for availability, price point, value, reviews, convenient locations, and mostly, comparison.
In-Store: despite on-line options, customers still enjoy the social factor of shopping, and will come in to physically see, touch, and test the product. There is an added confidence in holding/seeing the object, which may soon be theirs. Also, consumers enjoy interacting with in-store staff, who can provide insight and information beyond what’s available online.
Post-shopping followup: the same social factor that drives consumers into the stores, will drive shoppers back online to review and provide feedback on their purchase in Social Media mediums.
 
Digital Folio partners with retailers and service providers to deliver exciting extras like in-store return information, customer and industry reviews, and multi-media content. These enhancements will increase traffic to store and online, and provide increased customer satisfaction through an innovative and exciting experience.

Retailers must find a way to interact and service consumers in all three stages of the shopping process. To be where and when customers are looking for a product is essential to securing the business. Multi-channel shopping is no longer a luxury, but the norm for most customers. These shoppers have high expectations of retailers; consistency, transparency, and service is increasingly more important. Within this saturated marketplace, shoppers turn to what they trust and what is easy. For more details on Digital Folio, check out www.digitalfolio.com